Authenticity: The Heartbeat of Health + Wellness Marketing
In a world brimming with fleeting trends and ever-shifting landscapes, there’s one constant that remains a beacon for brands and consumers alike: authenticity. It’s no wonder that Merriam-Webster crowned “authenticity” as the word of the year for 2023.
Navigating E-E-A-T for SEO Excellence: The Role of Expert Blogs
In the ever-evolving landscape of search engine algorithms, the importance of high-quality content has grown exponentially. Google’s E-E-A-T guidelines have emerged as a key factor in determining a website’s organic search results.
Why Influencer Marketing in Health + Wellness Is Different
There is a huge opportunity for health + wellness professionals to amplify messaging from brands they believe in, and who have an authentic and credible message.
