Consumers use social media and online resources to access information about their health. Social media is an efficient and credible channel for HCPs to build awareness of their credentials, connect with others in their field, or promote their professional activities to prospective patients or partners.
Healthcare professionals have, on the whole, been late to the social media and mobile communications party. Well, times are changing and health and wellness professionals will need to adapt. Millennials are growing up will soon have the strongest purchasing power of any generation. Their comfort with smartphones and online resources is already a driving force […]