Whitelisting: A Crucial Element for Influencer Marketing Success

In the dynamic world of influencer marketing, brands are constantly seeking innovative strategies that can amplify the impact of their campaigns. Among these, Whitelisting, also known as Allowlisting, stands out as an important strategy to ensure the attainment of key performance indicators (KPIs).

How to Create Engaging Influencer Content

Engaging Influencer Content

Learn the five key tenets that can help to ensure quality sponsored brand content is developed that tells your brand’s story and delivers its message in an engaging and even inspiring way.

10 Social Media Tips for HCPs and Wellness Practitioners

Consumers use social media and online resources to access information about their health. Social media is an efficient and credible channel for HCPs to build awareness of their credentials, connect with others in their field, or promote their professional activities to prospective patients or partners.

Millennials’ are Driving Change in Social Media Use by HCPs

Millennial at laptop with healthy foods

Healthcare professionals have, on the whole, been late to the social media and mobile communications party. Well, times are changing and health and wellness professionals will need to adapt. Millennials are growing up will soon have the strongest purchasing power of any generation. Their comfort with smartphones and online resources is already a driving force […]