The Power of Health & Wellness Influencers
The consumer purchase journey in health & wellness is unique. Shoppers no longer move through an expected collection of touch points, but rather navigate a path influenced by real people, including a variety of ‘credentialed’ experts, sharing information and experiences. The steadfast, and newly emerged health and wellness influencers, are highly credible and influential both online and in-person.
It might be a blog or Facebook post from a respected wellness authority, information delivered on Youtube from a favorite fitness guru, recommendation given by a healthcare provider or registered dietician, or a sample received at a yoga teacher’s event. The right message from these trusted influencers can create shifts not only in brand awareness, but in consumer beliefs and behaviors.
Learn more about how Wellness Amplified can help your brand deliver authentic recommendations through the most trusted health & wellness influencers.
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