The Power of Health & Wellness Influencers
The consumer purchase journey in health & wellness is unique. Shoppers no longer move through an expected collection of touch points, but rather navigate a path influenced by real people, including a variety of ‘credentialed’ experts, sharing information and experiences. The steadfast, and newly emerged health and wellness influencers, are highly credible and influential both online and in-person.
It might be a blog or Facebook post from a respected wellness authority, information delivered on Youtube from a favorite fitness guru, recommendation given by a healthcare provider or registered dietician, or a sample received at a yoga teacher’s event. The right message from these trusted influencers can create shifts not only in brand awareness, but in consumer beliefs and behaviors.