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Trust is the New Marketing Currency

Wellness Amplified is the only cross-channel influencer marketing company specializing in health & wellness. We provide access to the largest community of ‘credentialed’ health, wellness and nutrition influencers.

We partner health professionals, wellness practitioners and health lifestyle advocates with brands, offering marketers and their agencies the ability to reach health-minded, wellness-aware consumers with product-related content, brand messaging and authentic recommendations at scale.

Brand / Agency

A Smart Approach to Influencer Marketing

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The Power of Health & Wellness Influencers

The consumer purchase journey in health & wellness is unique. Shoppers no longer move through an expected collection of touch points, but rather navigate a path influenced by real people, including a variety of ‘credentialed’ experts, sharing information and experiences. The steadfast, and newly emerged health and wellness influencers, are highly credible and influential both online and in-person.

It might be a blog or Facebook post from a respected wellness authority, information delivered on Youtube from a favorite fitness guru, recommendation given by a healthcare provider or registered dietician, or a sample received at a yoga teacher’s event. The right message from these trusted influencers can create shifts not only in brand awareness, but in consumer beliefs and behaviors.

Consumers Are Taking Control of Their Health & Wellness

Percent of consumers that agree:

89%

“Taking personal responsibility for one’s health is the best way to stay healthy” .

70%

“I am actively trying to become healthier”

64%

“I will take whatever means necessary to control my own health”

Wellness Amplified: A Smart Approach to Influencer Marketing

Cross-Channel Network: Consistent with a consumer’s health & wellness purchase journey, we provide influencers across digital AND in-person channels, reaching millions of health-minded consumers.

Specialized H&W Expertise: Our depth of knowledge and experience in health & wellness marketing, allows us to work with you to develop the right strategy and messaging approach, and recruit the most relevant influencers for your brand.

Ability to Deliver Scale: We have access to thousands of ‘credentialed’ health & wellness influencers, including bloggers, social media influencers, credentialed nutrition & fitness professionals, and healthy lifestyle advocates.

Management, Tracking & Analytics: We provide development, distribution and monitoring of ‘on brief’ quality content + programming with leading edge, turnkey campaign management, analytics and reporting.

Services

Wellness Amplified tailors each campaign to precisely match your brand’s objectives, success criteria and budget. Our services range from influencer and content strategy, social channel selection to influencer identification/recruitment, content development/management, retail/e-commerce activation, and, of course, program tracking and analytics.

Experience

Wellness Amplified’s leadership team combines expertise from a range of areas within health & wellness, advertising and marketing, including agency management, digital marketing, influencer marketing and CRM. Collectively, we’ve served some of the world’s leading health & wellness brands while working with thousands of health advocates, physicians, registered dietitians and fitness professionals. See our bios.

Agency Partnerships

Wellness Amplified can be a valuable resource and partner to marketing agencies. You set the role you want us to play. We will work with your teams and provide the services you need, from influencer strategy, content, planning, influencer recruitment, to tactical program activation.

Our leadership has years of experience working for some of the world’s leading marketing agencies, spanning a range of disciplines. We understand client demands, tight budgets and tighter deadlines.

Contact Us

Learn more about how Wellness Amplified can help your brand deliver authentic recommendations through the most trusted health & wellness influencers.


New York City
149 Madison Avenue, Ste 608
New York, NY 10016
(914) 469-2502






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Who We Are

 

Wellness Amplified is the only cross-channel influencer marketing company specializing in the health, wellness and nutrition verticals. We match our community of health and wellness warriors, experts in healthcare, wellness, and healthy living, with brands that contribute to a healthier America.

We are committed to working with products and services that have a sincere interest in personal wellness, quality and transparency. We offer brands and agencies scalable reach, best-in-class metrics, and access to the highest quality influencers and their original content, delivering authentic recommendations to millions of health-minded, wellness-aware consumers.

In the end, it’s all about making sure people get the most reliable information and advice on how to live healthier lives. And we’re proud to make that our mission.

Julie Landy

Digital marketer who thrives on engaging consumers through use of social media. Agency executive at digital, shopper marketing and brand activation agencies. Extensive work with leading CPG, financial services and consumer brands, uncovering consumer insights, developing marketing strategies and breakthrough campaigns. Founder of Shopper Nosh, a marketing consultancy focused on attitudes and digital shopping behaviors of Millennials. Fitness nut, avid runner, dog lover and mom. Originally from Milwaukee, a New Yorker for years and recently relocated to New Jersey.

Karen Koslow

Proven talent for transforming ideas into successful businesses. Experienced marketing and communications strategist. CPG marketing geek. Former owner of Think 360, nationally recognized integrated marketing agency with blue chip, Fortune 100 client base. Founder of Antidote 360, a division offering health & wellness marketing solutions to big name brands. Many years of client and agency-side multichannel marketing experiences. Overall wellness nut, certified Health Coach, loves to grow herbs and vegetables, mom to two amazing young adults, pet parent to adorable black lab, and resident of the NY Hudson Valley.

Social trends enthusiast and relationship builder. A pioneer in the Influencer Marketing field, leading clients on both the large-agency and network sides. Fluent in the vast digital landscape that brand marketers navigate to connect with consumers online. Moreover, thrive helping clients discover the best strategic approach to achieving audience engagement, especially as it relates to working with influencers. Newly engaged NJ resident with a case of wanderlust. 3X half-marathoner, goal-setter, and spin addict. Always looking for a new challenge.

Digital and content executive creative director with over two decades building multinational brands for P&G, Kellogg’s, adidas, and Citi. Alum of creative agencies Leo Burnett, FCB, Fallon and TBWA/Chiat/Day. Advertising industry thought-leader, not only as an award winner, but also judge of The One Show, D&AD, Effies and more. Eternal student of the food world and ever-evolving digital landscape. Avid home cook, canner, and farmer’s market regular. Mother of three healthy and strong kids in Evanston, Ill.

Content and marketing professional with more than 15 years of experience creating and promoting digital content for brands including AOL, Time Inc. and Scripps Networks Interactive. Experienced email and social media strategist, A/B testing devotee and analytics whiz. Graduate of the Chef’s Training Program at the Natural Gourmet Institute, avid kickboxer and mom living in New York’s Hudson Valley.

Are you a doctor, nurse, RD, physical therapist? Do you have a website, blog, or social media footprint, with a small or large following? You may even have a public persona as an educator, author or digital voice. At Wellness Amplified, we are excited to work with you to enhance your patient and followers experience by bringing top quality brands to those interactions. Write a professional review, participate in a live video event, or simply share information and samples with your patients and readers. We will work with you in the manner most appropriate for you.

Join today!

Are you a health coach, yoga teacher, or personal trainer? Looking to add value to your clients and some extra income for yourself? Wellness Amplified has you covered, matching you with products and services that contribute to healthy lifestyles. Run an event, handout samples and product information, curate a product review, write a Facebook post, or share on Instagram … you get to choose the brand and the expression.

Join today!

Blogger, social media maven, storyteller – is the wellness space your passion? Do you share with followers your newest finds, latest information, valuable lessons from living your best life? Our Network is the place for you! We partner you with brands committed to healthy living. Curate a product review, host and post about an event, give away great savings ... and earn some extra income!

Join today!